Phonak

Client

Sonova International

Year

2021

Project Type

Product Design

Objective

The aim was to redesign an existing tool which helps users check if a hearing aid is compatible with Phonak's Roger™ line of microphones and receivers.

I was responsible for the product design, which involved gathering user requirements, developing wireframes, designing user interfaces in alignment with Phonak's brand standards, and creating prototypes.

what does phonak do?

Phonak is an electronics company that specializes in hearing care. It is owned by Sonova International, an internationally active Swiss group of companies that also own audio brands like Sennheiser.

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Interactive demonstration of the configurator's functionality

process

The project was executed using agile methodologies. We incorporated client feedback regarding usability issues with the existing configurator and conducted user interviews to gather insights from those who had previously used the tool for purchasing hearing microphones and receivers.

An overview of the different screens of the Verifast platform

Images of the original configurator interface

Users frequently mentioned that the tool lacked a comprehensive feature comparison, making it challenging to distinguish between different devices. Additionally, many users accessed the configurator on mobile devices, where the tool's non-responsive design posed significant usability challenges.

Revised configurator wireframes showcasing the updated design

Final screens of the Roger Configurator for desktop and mobile

the process

A user who owns an existing hearing device comes to this site to check for the compatible devices

conclusion

The project launch was met with enthusiasm from both the client team and the users we had previously engaged with, highlighting the improvements in usability and design. User conversion rates significantly improved, resulting in a 12% increase in successful checkouts in the first month after launching.